In the plugin spotlight this time is Yoast, WordPress’ premier SEO tool. Let’s dig in.
In short
Yoast SEO has been a go-to plugin since 2008, helping content creators achieve higher search engine rankings with helpful analysis to optimise page titles and meta-descriptions.
Used for…
SEO, content editing
Benefits
- Behind the scenes strategy: by automating the headache-inducing tasks of canonical URLs and meta tagging, you can spend more time crafting content that grabs users.
- Preview content: see how your content appears in the Search Engine Results Page (SERP) and on mobile pages, to see where more keywords can improve engagement.
- Mutiple integrations: conduct keyword research, track your rankings, implement SEO into your page builders, or make use of GenAI by connecting Yoast with other handy plugins.
- Sustainability: Advanced Yoast SEO settings allow users to optimise how search engines crawl their sites, reducing its carbon footprint and contributing to greener internet.
- Inclusivity: language analysis provides suggestions to tweak your content to be considerate of diverse audience groups.
Languages
Yoast is supported by an impressive 56 languages.
Final takeaway for agencies and in-house teams…
For editors that want to work directly in the front-end of WordPress, Yoast SEO’s inspector lets you review and change settings then and there. You can see the appearance of the following in real-time – meta titles, meta descriptions, URL slugs, robot meta tags, and structured data – to make sure any webpage is optimised immediately.
Interested in learning more about the best WordPress plugins for your agency development teams? Get in contact with SiteBox’s experts today.
