In the plugin spotlight this time is WooCommerce, helping to turn a WordPress site into a fully functioning online store. Let’s dig in.
In short
Developed and supported by WordPress.com creators Automattic, WooCommerce creates a powerful content-led retail store online, with its open-source format meaning all content and data is fully retained by the site owner.
Used for…
eCommerce, page building, UX
Benefits
- A great shopping experience: create branded themes, customise product blocks showcase affiliated items and instant downloads, sell subscriptions, and optimise the path to the shopping cart for inspired UX.
- A great selling experience: self-manage the ways that you’d like to get paid, with secure payments for mobile wallets, bank transfers or payment gateways, and connect with well-known courier companies for shipping.
- Fuse with your MarTech stack: grow your business with integrations for analytics tools, email marketing platforms and social media channels, or maximise functionality with free or paid extensions via WooCommerce’s official Marketplace.
- Own your data: differently from most eCommerce platforms, you own your store data unless you opt to share it for maximum security, and users are not restricted to export all content to another platform.
Languages
WooCommerce is available in 69 languages (translated by volunteers), opening up usage for many users around the world.
Final takeaway for agencies and in-house teams…
WooCommerce is flexible enough for developers to make extra custom enhancements to suit a client’s bespoke wants and needs: design and build blocks with React, modify core plugin code, and integrate most existing services using a REST API.
Interested in learning more about the best WordPress plugins for your agency development teams? Get in contact with SiteBox’s experts today.
