In the plugin spotlight this time is MonsterInsights, the top Google Analytics add-on for WordPress. Let’s dig in.
In short
Google Analytics is a powerhouse for tracking user engagement on every area of your website, and MonsterInsights helps to properly connect it to your WordPress.
Used for…
Performance, analytics, lead generation
Benefits
- One view: no need to juggle multiple dashboards! See website analytics immediately from WordPress with easy integration to Google.
- Customisable: set your own tracking parameters for certain posts, pages, forms and categories to drill down into the specific feature-level insights.
- Track user journeys: see where your visitors are clicking, and for how long, for marketers to know who to reach out to.
- Security: make Google Analytics EU compliant for such regulations as GDPR.
Languages
This plugin is currently available in 30 languages.
Final takeaway for agencies and in-house teams…
By honing the ability to discover popular trends and patterns, or see which parts of your site are resonating with users via Audience Reports, it’s easy to see where site optimisation needs to be improved to boost traffic and interaction. MonsterInsights serves as a great starting point to be used in conjunction with our WordPress plugins.
Interested in learning more about the best WordPress plugins for your agency development teams? Get in contact with SiteBox’s experts today.
